A landing page is most important part of your website, it can be any page of your website that someone visit on after clicking on an online marketing, call-to-action, dedicated, and promotion-specific landing pages are what we’ll be focusing on.
A landing page requires optimization on regular basis to keep the content fresh and engaging to improve the rate of conversion.
Designing a website landing page can be a long and complicated process. All landing pages share similar functions of components - there’s a lot to keep track of and a lot to make sure gets done. That’s why landing page checklists can make your task easier. With checklist you can cover multiple areas from content to functionality, accessibility etc.
So without wasting time, here is the checklist that helps you to improve your website landing page. It is aimed at improving lead conversions and driving visitors into your sales funnel.
Minimal Text
Text should be less as possible; message should be clear and succinct.
Form
The form is captures the contact data and is the most important element on the page from a marketer's perspective. So to check, fill the forms on the site, and find - do you stuck while filling form, right instruction are shown etc.
Mobile Accessibility
With more than 50% of website traffic now visiting your site via mobile, ensure your site is responsive to all devices.
Pass the Blink Test
Can your visitors determine what you can help them with, within 3 seconds of landing on your website?
Keep Your Navigation Simple
Do not offer too many options, focus on what is most important for your visitor to find. If you use dropdowns, do not go more than three levels deep.
Social Sharing
If the content offer is good enough to share, you’ll want users to share it with their social networks by clicking the social sharing links on the page.
The Offer Is the Hero
The bold and blinking content offer and graphics are the hero items, designed to capture attention and visually sell themselves.
If you follow the steps in our ultimate landing page checklist, you’re on your way to a more effective landing page.
SpencerKinney | We are reputed web development Menomonie agency deliver cutting edge websites that are more innovative and functional them competitors.